Brian Gruber

An energetic and accomplished communications executive and
consultant with 20 years of success in diverse leadership roles.  
As the first chief marketing officer for C-SPAN Networks built a  
national affiliate marketing organization, launching C-SPAN II to
an industry record number of homes. In the same role for News
Corp’s FOXTEL, built the dominant cable brand in Australia amidst
fierce competition. Turned subscriber losses into significant gains
as marketing director of the largest division of three major cable
TV companies.  Helped more than 20 Internet and new media
startups craft their marketing vision and communications plans
as president and founder of Principals.com.  


CURRENT CLIENT REFERENCES


WORLD AFFAIRS COUNCIL. Provider of media strategy,
production and distribution services, for radio and TV programs
produced by this, the largest international affairs council in the
U.S., started in 1947 after the United Nations founding in San
Francisco.  
www.itsyourworld.org


IMMORTAL DIMENSIONS. Provider of strategic marketing
planning and worldwide marketing strategy and development
services for Australia-based new media startup in the digital
media space.
www.immortaldimensions.com


COMCAST COMMUNICATIONS. Competitive strategy, brand
communication and tactical planning services.
www.comcast.com


PRINCIPALS.COM CLIENTS 1997-2002

Marketing consultant, contract marketing director and resource
solutions provider for over 20 domestic and international new
media clients, including:
>        Myrio.  Managed marketing and content development for
VOD/cable/broadband ADSL service provider; negotiated content
deals with cable networks and film studios; developed brand
strategy and consumer proposition.
>        China Broadband.  Developed western content package
and negotiated deals with major studios and cable networks;
advised on strategic and tactical marketing issues for this
mainland China interactive broadband startup.
>       ZDTV (Tech TV).  Managed initial marketing process for
launch of Ziff Davis cable TV channel; managed brand
development, hired and supervised agencies, supervised
marcomm projects.
>        OnLine Education. Developed strategic marketing plan and
provided marketing consulting services for Hong Kong-based
pioneer in the online delivery of post-secondary education
programs.
>        Seminars and Keynotes.  Developed and presented
Internet marketing seminar in 3 Australian cities for Austrade;
delivered Internet start-up marketing keynote for AMI, Brazil's
largest interactive media association.